Archive for the ‘Uncategorized’ Category

Pointless babble or pot of gold?

Posted by Bob Lancaster on March 10th, 2010 under Uncategorized  •  No Comments

If you’ve spent any time on Twitter, it will probably not shock you to learn that about 40% of tweets are “pointless babble,” according to Pear Analytics. In fact, in their recent study, they rated only 8.7% as having “pass-along value” – the gold standard for true viral marketing.
http://bit.ly/clmIoy

{ Some are Naughty and Some are Nice }

Posted by Bob Lancaster on December 9th, 2009 under Uncategorized  •  No Comments

Some are naughty and some are nice. But some have been very nice!
Every year there are those who stand out as giving me more than I can repay. Sometimes they are small efforts and sometimes large but in the end the people on my list have somehow made our company and products better.

Ardath Albee – Marketing [...]