Archive for the ‘Uncategorized’ Category

Five Keys For Creating Viral YouTube Titles

Posted by Bob Lancaster on March 18th, 2010 under Uncategorized  •  No Comments

Every YouTube video resides on its own page and has a unique URL. YouTube creates HTML meta tags for each of these video view pages based on different page elements.
The title of the video becomes the title tag, the description becomes the meta description tag, and the YouTube tags become the meta keywords tag (never [...]

The Basics’ May Be Enough To Make You Great

Posted by Bob Lancaster on March 15th, 2010 under Uncategorized  •  No Comments

Taking your business from good to great to remarkable can seem a daunting task. But, it may be easier than you think.
Breaking it down to basics, you’ll realize customers are looking for:
. The product/service they want,
. with the right performance/quality,
. in an environment they expect,
. in a convenient location,
. supported with the right level of [...]

Pointless babble or pot of gold?

Posted by Bob Lancaster on March 10th, 2010 under Uncategorized  •  No Comments

If you’ve spent any time on Twitter, it will probably not shock you to learn that about 40% of tweets are “pointless babble,” according to Pear Analytics. In fact, in their recent study, they rated only 8.7% as having “pass-along value” – the gold standard for true viral marketing.
http://bit.ly/clmIoy

{ Some are Naughty and Some are Nice }

Posted by Bob Lancaster on December 9th, 2009 under Uncategorized  •  No Comments

Some are naughty and some are nice. But some have been very nice!
Every year there are those who stand out as giving me more than I can repay. Sometimes they are small efforts and sometimes large but in the end the people on my list have somehow made our company and products better.

Ardath Albee – Marketing [...]