1. Calibrate Your Content so You Don’t Misfire
One of the major causes of backchannel disasters is a mismatch between what audiences expect, and what you deliver. Make sure you match your audience expectations when you are planning your material by using Twitter to reach out to the followers who will be in attendance. Ask for [...]

Twitter lists are all the rage and bring lists of “people” into the mainstream. Many are predicting that it no longer matters how many followers you have but how often you appear in lists. So add me – @calcBob – to your list right now. Ok, stop looking at all your tweets and let’s continue…
Categorizing or [...]