Archive for the ‘twitter’ Category

5 Ways to Use Twitter to Avoid a Backchannel Disaster

Posted by Bob Lancaster on March 9th, 2010 under social, twitter  •  No Comments

1. Calibrate Your Content so You Don’t Misfire One of the major causes of backchannel disasters is a mismatch between what audiences expect, and what you deliver. Make sure you match your audience expectations when you are planning your material by using Twitter to reach out to the followers who will be in attendance. Ask [...]

{ Twitter Users Say List Up the People! }

Posted by Bob Lancaster on November 18th, 2009 under twitter  •  No Comments

Twitter lists are all the rage and bring lists of “people” into the mainstream. Many are predicting that it no longer matters how many followers you have but how often you appear in lists. So add me – @calcBob – to your list right now. Ok, stop looking at all your tweets and let’s continue… Categorizing [...]