This is a must see video:

I recently ran across an excellent blog post by Annie Cooley at Swiftpage entitled “Excel- The Ultimate Email List Manager”. She said;

“No matter what type of CRM or contact database you use, Excel can play a crucial role in keeping your email contact lists and campaigns in healthy, working order.

For every campaign you send, survey results you receive, and every single call list you make, you can simply put each set of contacts and results into their own unique spreadsheet. This makes archiving and tracking down specific groups of people, just about as easy as it gets. Essentially creating your own intertwined library of what contacts go with which campaigns and which survey results.”

Annie’s article goes on to explain why email marketers need Excel to help manage their campaigns. Of course Annie, like most, has not yet heard about calc{list}®. And so the myth of “The Ultimate Email List Manager” continues on.

The problem is that Excel was designed for handling numbers and not people! Its claim to fame is letting you do “What If?” numeric calculations. How did it become the de facto standard for email lists?

Calc{list} was designed from the ground up to be a contact list management system. In fact, it lets you calculate contacts! I like to say it lets you do “What Who?” with contacts.

Performing list management in Constant Contact®, iContact and the others is simplistic and tedious at best. That’s why so many have turned to spreadsheets; yet they too struggle with list management.

In future posts we will explore how calc{list} makes it easy to organize, combine and automate email lists. It even assists your entire team with built-in collaboration and workflow; there really is nothing else like it.

So, it’s now time to thank Excel with a nice gold retirement watch and move on to a truly professional contact list management system.

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