Archive for the ‘social’ Category

The Truth About the Average Twitter User, STATS

Posted by Bob Lancaster on March 11th, 2010 under social  •  No Comments

The study looked at around 19 million Twitter accounts (PDF) in order to figure out how people are using Twitter(). It started with one assumption: an active or “True” Twitter user has at least 10 followers, follows at least 10 people, and had tweeted at least 10 times. By that definition though, only 21% of [...]

Pointless babble or pot of gold?

Posted by Bob Lancaster on March 10th, 2010 under social  •  No Comments

If you’ve spent any time on Twitter, it will probably not shock you to learn that about 40% of tweets are “pointless babble,” according to Pear Analytics. In fact, in their recent study, they rated only 8.7% as having “pass-along value” – the gold standard for true viral marketing. http://bit.ly/clmIoy

How Are Companies Leveraging Social Media?

Posted by Bob Lancaster on March 9th, 2010 under infograph, social  •  No Comments

http://bit.ly/c4DGqt

5 Ways to Use Twitter to Avoid a Backchannel Disaster

Posted by Bob Lancaster on March 9th, 2010 under social, twitter  •  No Comments

1. Calibrate Your Content so You Don’t Misfire One of the major causes of backchannel disasters is a mismatch between what audiences expect, and what you deliver. Make sure you match your audience expectations when you are planning your material by using Twitter to reach out to the followers who will be in attendance. Ask [...]