Archive for the ‘persona’ Category

{ Email List Management Video }

Posted by Bob Lancaster on February 19th, 2010 under aweber, constant contact, email marketing, features, icontact, mailchimp, marketing, persona, swiftpage  •  No Comments

Calc{list}® extends the usefulness of your contacts through calculating lists, email automation and workflow. It does not replace your email or contact management software but gives you and your company a new way to benefit from your relationships. This is a must see video:

{ How to Get Started with Persona-Based Marketing }

Posted by Bob Lancaster on November 11th, 2009 under features, marketing, persona  •  4 Comments

For many, the idea of creating customer personas seems to be feasible only for big time marketing experts with billion dollar budgets. Yet increasing numbers of in-house marketing managers and local advertising agencies are finding persona marketing more affordable and important than ever. Demographics like industry, location, job position, etc. have always been used to define [...]

Ready… FIRE! #2 { Oh, you found Persona lists to help your AIM }

Posted by Bob Lancaster on October 12th, 2009 under email marketing, persona  •  No Comments

  (Part 1) At this point let’s assume that we have done our due diligence and developed personas for various customer types. Now we will create lists with names that match our personas and enter the appropriate contacts into those lists. Typically these contacts are imported from the email marketing system or other sources like [...]