Archive for the ‘marketing’ Category

{ Email List Management Video }

Posted by Bob Lancaster on February 19th, 2010 under aweber, constant contact, email marketing, icontact, mailchimp, marketing, persona, swiftpage  •  No Comments

Calc{list}® extends the usefulness of your contacts through calculating lists, email automation and workflow. It does not replace your email or contact management software but gives you and your company a new way to benefit from your relationships.
This is a must see video:

{ 10 Simple Holiday Email Marketing Questions }

Posted by Bob Lancaster on December 2nd, 2009 under email marketing, marketing  •  No Comments

I came across a great blog post by Kristen Gregory with Bronto “Simple Questions to Shape Your Holiday Marketing Plans”. She has compiled some great links and combined them with pertinent questions that may help your holiday campaigns.
One thing that struck me was that a holiday planning post should probably proceed the holiday by a [...]

{ How to Get Started with Persona-Based Marketing }

Posted by Bob Lancaster on November 11th, 2009 under features, marketing, persona  •  4 Comments

For many, the idea of creating customer personas seems to be feasible only for big time marketing experts with billion dollar budgets. Yet increasing numbers of in-house marketing managers and local advertising agencies are finding persona marketing more affordable and important than ever.
Demographics like industry, location, job position, etc. have always been used to define our [...]