The prevalent consensus about the evolution of B2B marketing is that we need to motivate two-way interactions. But I say that’s stopping short.
If you’re only focused on designing your marketing content to make an isolated connection with a specific persona, you’re not stretching your content strategy far enough.
http://bit.ly/9pueHj

Calc{list}® extends the usefulness of your contacts through calculating lists, email automation and workflow. It does not replace your email or contact management software but gives you and your company a new way to benefit from your relationships.
This is a must see video:

I came across a great blog post by Kristen Gregory with Bronto “Simple Questions to Shape Your Holiday Marketing Plans”. She has compiled some great links and combined them with pertinent questions that may help your holiday campaigns.
One thing that struck me was that a holiday planning post should probably proceed the holiday by a [...]

For many, the idea of creating customer personas seems to be feasible only for big time marketing experts with billion dollar budgets. Yet increasing numbers of in-house marketing managers and local advertising agencies are finding persona marketing more affordable and important than ever.
Demographics like industry, location, job position, etc. have always been used to define our [...]