Archive for the ‘marketing’ Category

Send Your Marketing Content to Med School (Ardath Albee)

Posted by Bob Lancaster on November 29th, 2010 under email marketing, marketing  •  No Comments

Much too often I hear B2B marketers say that their prospects already know they need the solutions their company sells. Quite frankly, if every prospect in your database isn’t beating a path to your door-check in hand-this belief is a costly delusion. Face facts. You know too much. Just as you know all the reasons [...]

Five Keys For Creating Viral YouTube Titles

Posted by Bob Lancaster on March 18th, 2010 under marketing  •  No Comments

Every YouTube video resides on its own page and has a unique URL. YouTube creates HTML meta tags for each of these video view pages based on different page elements. The title of the video becomes the title tag, the description becomes the meta description tag, and the YouTube tags become the meta keywords tag [...]

More than Two-Way Dialogue

Posted by Bob Lancaster on March 15th, 2010 under marketing  •  No Comments

The prevalent consensus about the evolution of B2B marketing is that we need to motivate two-way interactions. But I say that’s stopping short. If you’re only focused on designing your marketing content to make an isolated connection with a specific persona, you’re not stretching your content strategy far enough.

The Basics’ May Be Enough To Make You Great

Posted by Bob Lancaster on March 15th, 2010 under marketing  •  No Comments

Taking your business from good to great to remarkable can seem a daunting task. But, it may be easier than you think. Breaking it down to basics, you’ll realize customers are looking for: . The product/service they want, . with the right performance/quality, . in an environment they expect, . in a convenient location, . [...]

{ Email List Management Video }

Posted by Bob Lancaster on February 19th, 2010 under aweber, constant contact, email marketing, features, icontact, mailchimp, marketing, persona, swiftpage  •  No Comments

Calc{list}® extends the usefulness of your contacts through calculating lists, email automation and workflow. It does not replace your email or contact management software but gives you and your company a new way to benefit from your relationships. This is a must see video:

{ 10 Simple Holiday Email Marketing Questions }

Posted by Bob Lancaster on December 2nd, 2009 under email marketing, marketing  •  No Comments

I came across a great blog post by Kristen Gregory with Bronto “Simple Questions to Shape Your Holiday Marketing Plans”. She has compiled some great links and combined them with pertinent questions that may help your holiday campaigns. One thing that struck me was that a holiday planning post should probably proceed the holiday by [...]

{ How to Get Started with Persona-Based Marketing }

Posted by Bob Lancaster on November 11th, 2009 under features, marketing, persona  •  4 Comments

For many, the idea of creating customer personas seems to be feasible only for big time marketing experts with billion dollar budgets. Yet increasing numbers of in-house marketing managers and local advertising agencies are finding persona marketing more affordable and important than ever. Demographics like industry, location, job position, etc. have always been used to define [...]