Archive for the ‘features’ Category

{ Workflow made simple }

Posted by Bob Lancaster on April 7th, 2010 under features  •  No Comments

See how you can use workflow to increase your personal productivity and quickly automate your entire team. Video shows HR, Office and IT managers in action.

{ Email List Management Video }

Posted by Bob Lancaster on February 19th, 2010 under aweber, constant contact, email marketing, features, icontact, mailchimp, marketing, persona, swiftpage  •  No Comments

Calc{list}® extends the usefulness of your contacts through calculating lists, email automation and workflow. It does not replace your email or contact management software but gives you and your company a new way to benefit from your relationships. This is a must see video:

{ How to Get Started with Persona-Based Marketing }

Posted by Bob Lancaster on November 11th, 2009 under features, marketing, persona  •  4 Comments

For many, the idea of creating customer personas seems to be feasible only for big time marketing experts with billion dollar budgets. Yet increasing numbers of in-house marketing managers and local advertising agencies are finding persona marketing more affordable and important than ever. Demographics like industry, location, job position, etc. have always been used to define [...]

Organize! pt. 2 { Three Core Lists Every Email Campaign Must Have }

Posted by Bob Lancaster on October 28th, 2009 under email marketing, features  •  No Comments

  (Part 1) Now that we have created our Triple Core Lists (TCL) and used calc{list}’s outline list type to organize our  “New Product” campaign let’s prepare for our second mailing. Right off the bat we know we want to use our first email’s TCL to split this next mailing into two relevant messages; one [...]

Organize! { Three Core Lists Every Email Campaign Must Have }

Posted by Bob Lancaster on October 23rd, 2009 under email marketing, features  •  No Comments

  After every email you send it is essential that you capture and evaluate to whom the emails where sent, who opened them and who didn’t open them. I call these the “Triple Core Lists” because these lists will help your follow-up emails offer greater value and relevance. In short, you need to engage and [...]

{ How a Calculating List of Contacts Works }

Posted by Bob Lancaster on October 20th, 2009 under features  •  No Comments

  You’ve probably never thought about calculating contacts but you do it all the time! Let’s say you’re going to have a meeting. In your head you think; I need to invite Sam and Jill from Marketing, in Engineering I want Mike but definitely not Nick, and finally Matt, Tammy and Sue from production. There, [...]