Yep, forgetting to aim can cause you to shoot yourself in the foot. It’s easy to get caught up in the technology features of email marketing systems like Constant Contact® and iContact®. Sure, they make it real easy to send professional emails, newsletters and surveys but this can distract you from focusing on the [...]

  Email marketing has come a long way over the last few years. Gone are the days when a business could just purchase a list of contacts and blast their sales pitch to everyone. Sending any unsolicited email today gets you quickly labeled as a spammer. It’s not just about sending thousands of emails anymore. [...]

  Let’s be honest here, if the ability to create contact lists and then add, edit and delete contacts constitutes “list management” then Windows Notepad could be a document management system! That is exactly the type of contact list management offered, even touted, by email marketing websites like Constant Contact®, iContact® and MailChimp®. Sure Constant [...]