Calc{list}® extends the usefulness of your contacts through calculating lists, email automation and workflow. It does not replace your email or contact management software but gives you and your company a new way to benefit from your relationships.
This is a must see video:

I came across a great blog post by Kristen Gregory with Bronto “Simple Questions to Shape Your Holiday Marketing Plans”. She has compiled some great links and combined them with pertinent questions that may help your holiday campaigns.
One thing that struck me was that a holiday planning post should probably proceed the holiday by a [...]

 
For those of you who are contemplating or have started Permission Based (Opt-In) email marketing it can be a scary proposition; especially if you have a new or startup business. You know you’re doing it right by choosing Opt-in over blasting and spamming but *gulp* how do you build a nice plump email list quickly?
The [...]

 
(Part 1)
Now that we have created our Triple Core Lists (TCL) and used calc{list}’s outline list type to organize our  “New Product” campaign let’s prepare for our second mailing.
Right off the bat we know we want to use our first email’s TCL to split this next mailing into two relevant messages; one for those in [...]

 
After every email you send it is essential that you capture and evaluate to whom the emails where sent, who opened them and who didn’t open them. I call these the “Triple Core Lists” because these lists will help your follow-up emails offer greater value and relevance.
In short, you need to engage and nurture your [...]

 
I recently ran across an excellent blog post by Annie Cooley at Swiftpage entitled “Excel- The Ultimate Email List Manager”. She said;
“No matter what type of CRM or contact database you use, Excel can play a crucial role in keeping your email contact lists and campaigns in healthy, working order.
For every campaign you send, survey [...]

 
(Part 1, 2)
So, our goal now is to create two lists, one that targets only the 70% who love jellybeans and another for the 30% who hate jellybeans.
First we’re going to build the {Jellybean Haters} list. We’ll start by importing the contacts that opened the original email into a list called {Opened Jellybeans Promo}. Then [...]

 
(Part 1)
At this point let’s assume that we have done our due diligence and developed personas for various customer types.
Now we will create lists with names that match our personas and enter the appropriate contacts into those lists. Typically these contacts are imported from the email marketing system or other sources like MS Outlook, etc.
For [...]

 
Yep, forgetting to aim can cause you to shoot yourself in the foot. It’s easy to get caught up in the technology features of email marketing systems like Constant Contact® and iContact®.
Sure, they make it real easy to send professional emails, newsletters and surveys but this can distract you from focusing on the real needs [...]

 
Email marketing has come a long way over the last few years. Gone are the days when a business could just purchase a list of contacts and blast their sales pitch to everyone.
Sending any unsolicited email today gets you quickly labeled as a spammer. It’s not just about sending thousands of emails anymore. If you [...]