Archive for the ‘email marketing’ Category

Microsoft Outlook, Spam Words To Avoid In Your Emails

Posted by Bob Lancaster on February 25th, 2010 under email marketing  •  No Comments

Occasionally, Microsoft updates the list of key words and phrases that will trigger rejection by their spam filters. It means that if you do not pay attention to them, your emails will automatically go into the recipient’s Junk folder. As a result, your email deliverability may decrease. http://bit.ly/bV4T2j

Which email delivered the highest click-through rate?

Posted by Bob Lancaster on February 24th, 2010 under email marketing  •  No Comments

[O]ur roundtable of research analysts will use your peers’ email messages to share transferable principles that you can use to improve the ROI of your email sends. To give you a firm understanding about what the MarketingExperiments methodologies are based on, we’ll begin the clinic with the below experiment. http://bit.ly/byn4Qt

{ Email List Management Video }

Posted by Bob Lancaster on February 19th, 2010 under aweber, constant contact, email marketing, features, icontact, mailchimp, marketing, persona, swiftpage  •  No Comments

Calc{list}® extends the usefulness of your contacts through calculating lists, email automation and workflow. It does not replace your email or contact management software but gives you and your company a new way to benefit from your relationships. This is a must see video:

{ 10 Simple Holiday Email Marketing Questions }

Posted by Bob Lancaster on December 2nd, 2009 under email marketing, marketing  •  No Comments

I came across a great blog post by Kristen Gregory with Bronto “Simple Questions to Shape Your Holiday Marketing Plans”. She has compiled some great links and combined them with pertinent questions that may help your holiday campaigns. One thing that struck me was that a holiday planning post should probably proceed the holiday by [...]

Opt-In Email { Which comes first the Chicken or the BEgg? }

Posted by Bob Lancaster on November 1st, 2009 under constant contact, email marketing, icontact, mailchimp  •  No Comments

  For those of you who are contemplating or have started Permission Based (Opt-In) email marketing it can be a scary proposition; especially if you have a new or startup business. You know you’re doing it right by choosing Opt-in over blasting and spamming but *gulp* how do you build a nice plump email list [...]

Organize! pt. 2 { Three Core Lists Every Email Campaign Must Have }

Posted by Bob Lancaster on October 28th, 2009 under email marketing, features  •  No Comments

  (Part 1) Now that we have created our Triple Core Lists (TCL) and used calc{list}’s outline list type to organize our  “New Product” campaign let’s prepare for our second mailing. Right off the bat we know we want to use our first email’s TCL to split this next mailing into two relevant messages; one [...]

Organize! { Three Core Lists Every Email Campaign Must Have }

Posted by Bob Lancaster on October 23rd, 2009 under email marketing, features  •  No Comments

  After every email you send it is essential that you capture and evaluate to whom the emails where sent, who opened them and who didn’t open them. I call these the “Triple Core Lists” because these lists will help your follow-up emails offer greater value and relevance. In short, you need to engage and [...]

{ Stop Using Spreadsheets for Email List Management! }

Posted by Bob Lancaster on October 15th, 2009 under email marketing, swiftpage  •  4 Comments

  I recently ran across an excellent blog post by Annie Cooley at Swiftpage entitled “Excel- The Ultimate Email List Manager”. She said; “No matter what type of CRM or contact database you use, Excel can play a crucial role in keeping your email contact lists and campaigns in healthy, working order. For every campaign [...]

Ready… FIRE! #3 { There’ll be no targets missed on my watch! }

Posted by Bob Lancaster on October 12th, 2009 under email marketing  •  No Comments

  (Part 1, 2) So, our goal now is to create two lists, one that targets only the 70% who love jellybeans and another for the 30% who hate jellybeans. First we’re going to build the {Jellybean Haters} list. We’ll start by importing the contacts that opened the original email into a list called {Opened [...]

Ready… FIRE! #2 { Oh, you found Persona lists to help your AIM }

Posted by Bob Lancaster on October 12th, 2009 under email marketing, persona  •  No Comments

  (Part 1) At this point let’s assume that we have done our due diligence and developed personas for various customer types. Now we will create lists with names that match our personas and enter the appropriate contacts into those lists. Typically these contacts are imported from the email marketing system or other sources like [...]