. list up the people! » email marketing

Calc{list} Named as a Top App for Constant Contact Integration

bob.lancaster — Tue, 28 Dec 2010 00:36:06 +0000

Constant Contact® Developer Challenge was a big hit!

Developers from across the world submitted dozens of cool, innovative applications that work with Constant Contact’s online marketing services. The competition was divided into three categories, Social Media, Mobile and Contact Management with Kwanzoo taking the grand prize of $15,000.

Bob Lancaster of Infusion Logic, LLC said “It was particularly exciting to be a winner because calc{list} is the first email list manager of its kind. We are focused on making it easy to manage the contact lists themselves. Email service providers just don’t provide small businesses with smart list management tools.”

He also sights that “58% of people surveyed said they unsubscribe or delete email due to a lack of relevance. You can have the flashiest email in the world but if you haven’t targeted your message properly with good list segmentation it will fall flat.”

Calc{list}® captured third prize in the contact management category with their unique calculating lists. It’s easy-to-use analytics tools makes complicated list management features simple in a fun, graphical way. With the Constant Contact integration, you can import all your lists and reporting data to create valuable, focused email lists. It helps you get the most out of all the valuable information in your Constant Contact account.

Check out the winners in MarketPlace, an online resource for trusted apps and services that complement and integrate with Constant Contact products.

Send Your Marketing Content to Med School (Ardath Albee)

Bob Lancaster — Mon, 29 Nov 2010 17:54:28 +0000

Much too often I hear B2B marketers say that their prospects already know they need the solutions their company sells. Quite frankly, if every prospect in your database isn’t beating a path to your door-check in hand-this belief is a costly delusion.

Face facts. You know too much.

Just as you know all the reasons why purchasing your solution should be a no-brainer, that without your solution, your prospects will struggle longer and unnecessarily to attain the business objectives they desire, they don’t see it that way.

http://tinyurl.com/243x4br

No B2B Messaging Should Be Overlooked

Bob Lancaster — Wed, 07 Apr 2010 18:43:10 +0000

I’ll bet all of us have received the “do not reply” email. The one that gets sent based on a trigger asking you to do something, but only if you do so by following their process. The messaging is along the lines of – Click the link now if you want to talk to us in our structured way, but don’t reply because we won’t answer you.

http://bit.ly/dtTQyN

Building Your Subscribers’ Profiles

Bob Lancaster — Mon, 29 Mar 2010 16:19:50 +0000

As email marketers, we often hear the answer “it depends” to all of our email marketing questions. That is not the case with segmentation. Segmentation works. And it works because it moves you from 1-to-many push messaging closer to a 1-to-1 conversation.

http://bit.ly/bUaUu9

An Email Marketing Upgrade for 2010. Are You In?

Bob Lancaster — Fri, 26 Mar 2010 18:07:13 +0000

Fact is that most email marketing programs don’t work as well as they could, and many leave significant revenue on the table. Even simple segmentation can boost campaign results by 150% or more, in my experience.

If there is a lack of targeting or too frequent mailings we have churn, subscriber fatigue, missed results, higher complaints, lower inbox placement, and slumped LTV. With a thoughtful, subscriber-centric content and contact strategy, we earn more sales and revenue, higher short term and long term response and value, stronger subscriber satisfaction and improved word of mouth.

http://bit.ly/aLVDrd

Email Marketing, Taking the mystery out of customer motivation

Bob Lancaster — Tue, 09 Mar 2010 20:40:16 +0000

It’s a little over-simplified, but an email marketer’s job is to get the right message to the right person at the right time to achieve a specific goal. Doing that means understanding what motivates subscribers to open a message and engage with your offer – and that’s where the process gets tricky.

http://tinyurl.com/ygw66eo

How to find the right time to ask your customer to act

Bob Lancaster — Thu, 04 Mar 2010 13:32:00 +0000

If you subscribe to our informative email, you know that we send it in the middle of the night. By testing, we learned that email messages sent before 9 a.m. EST dramatically lifted click-through rates for our list. Here are the key takeaways from our testing:

http://bit.ly/cLr7PL

Email Subject Lines, Do symbols hurt email marketing response?

Bob Lancaster — Mon, 01 Mar 2010 19:10:21 +0000

[S]o, while it appears there is still at least some validity to the commonly held belief that special characters in the email Subject Line reduces deliverability, our research (this experiment plus two others conducted with different products and industries) suggests that when they serve to do so, these negative factors are dwarfed by the power of clarity.

http://bit.ly/bs9Qnk

B2B Contact Databases Are Poor List Growth Sources

Bob Lancaster — Mon, 01 Mar 2010 18:53:49 +0000

This morning, I took one of the numerous bits of B2B spam that I received, and I replied to the sender. This time around, it was a staffing services company, looking to help me with all of my staffing needs. He’s ready and willing to help me with all of my staffing needs in the aerospace, transportation, and defense verticals, just to name a few.

http://tinyurl.com/yhp5xfe

Should Your Email Template Evolve With Your Subscribers?

Bob Lancaster — Thu, 25 Feb 2010 18:09:34 +0000

As Email Marketing Strategists at Bronto, part of our job is to coach clients on template design best practices and when to revamp that design once it’s gone stale or been used too often.

Here’s another idea: how about changing your design based on how long your subscribers have been receiving your emails? Do older subscribers really need to see your whitelisting instructions, online version links or huge logo every time?

Let’s talk it out (hat tip to Mark Brownlow of Email Marketing Reports for providing food for thought):

http://bit.ly/de741O