. list up the people! » email marketing

No B2B Messaging Should Be Overlooked

Bob Lancaster — Wed, 07 Apr 2010 18:43:10 +0000

I’ll bet all of us have received the “do not reply” email. The one that gets sent based on a trigger asking you to do something, but only if you do so by following their process. The messaging is along the lines of – Click the link now if you want to talk to us in our structured way, but don’t reply because we won’t answer you.

http://bit.ly/dtTQyN

Building Your Subscribers’ Profiles

Bob Lancaster — Mon, 29 Mar 2010 16:19:50 +0000

As email marketers, we often hear the answer “it depends” to all of our email marketing questions. That is not the case with segmentation. Segmentation works. And it works because it moves you from 1-to-many push messaging closer to a 1-to-1 conversation.

http://bit.ly/bUaUu9

An Email Marketing Upgrade for 2010. Are You In?

Bob Lancaster — Fri, 26 Mar 2010 18:07:13 +0000

Fact is that most email marketing programs don’t work as well as they could, and many leave significant revenue on the table. Even simple segmentation can boost campaign results by 150% or more, in my experience.

If there is a lack of targeting or too frequent mailings we have churn, subscriber fatigue, missed results, higher complaints, lower inbox placement, and slumped LTV. With a thoughtful, subscriber-centric content and contact strategy, we earn more sales and revenue, higher short term and long term response and value, stronger subscriber satisfaction and improved word of mouth.

http://bit.ly/aLVDrd

Email Marketing, Taking the mystery out of customer motivation

Bob Lancaster — Tue, 09 Mar 2010 20:40:16 +0000

It’s a little over-simplified, but an email marketer’s job is to get the right message to the right person at the right time to achieve a specific goal. Doing that means understanding what motivates subscribers to open a message and engage with your offer – and that’s where the process gets tricky.

http://tinyurl.com/ygw66eo

How to find the right time to ask your customer to act

Bob Lancaster — Thu, 04 Mar 2010 13:32:00 +0000

If you subscribe to our informative email, you know that we send it in the middle of the night. By testing, we learned that email messages sent before 9 a.m. EST dramatically lifted click-through rates for our list. Here are the key takeaways from our testing:

http://bit.ly/cLr7PL

Email Subject Lines, Do symbols hurt email marketing response?

Bob Lancaster — Mon, 01 Mar 2010 19:10:21 +0000

[S]o, while it appears there is still at least some validity to the commonly held belief that special characters in the email Subject Line reduces deliverability, our research (this experiment plus two others conducted with different products and industries) suggests that when they serve to do so, these negative factors are dwarfed by the power of clarity.

http://bit.ly/bs9Qnk

B2B Contact Databases Are Poor List Growth Sources

Bob Lancaster — Mon, 01 Mar 2010 18:53:49 +0000

This morning, I took one of the numerous bits of B2B spam that I received, and I replied to the sender. This time around, it was a staffing services company, looking to help me with all of my staffing needs. He’s ready and willing to help me with all of my staffing needs in the aerospace, transportation, and defense verticals, just to name a few.

http://tinyurl.com/yhp5xfe

Should Your Email Template Evolve With Your Subscribers?

Bob Lancaster — Thu, 25 Feb 2010 18:09:34 +0000

As Email Marketing Strategists at Bronto, part of our job is to coach clients on template design best practices and when to revamp that design once it’s gone stale or been used too often.

Here’s another idea: how about changing your design based on how long your subscribers have been receiving your emails? Do older subscribers really need to see your whitelisting instructions, online version links or huge logo every time?

Let’s talk it out (hat tip to Mark Brownlow of Email Marketing Reports for providing food for thought):

http://bit.ly/de741O

Microsoft Outlook, Spam Words To Avoid In Your Emails

Bob Lancaster — Thu, 25 Feb 2010 12:55:39 +0000

Occasionally, Microsoft updates the list of key words and phrases that will trigger rejection by their spam filters.

It means that if you do not pay attention to them, your emails will automatically go into the recipient’s Junk folder. As a result, your email deliverability may decrease.

http://bit.ly/bV4T2j

Which email delivered the highest click-through rate?

Bob Lancaster — Wed, 24 Feb 2010 16:31:26 +0000

[O]ur roundtable of research analysts will use your peers’ email messages to share transferable principles that you can use to improve the ROI of your email sends. To give you a firm understanding about what the MarketingExperiments methodologies are based on, we’ll begin the clinic with the below experiment.

http://bit.ly/byn4Qt