It’s a little over-simplified, but an email marketer’s job is to get the right message to the right person at the right time to achieve a specific goal. Doing that means understanding what motivates subscribers to open a message and engage with your offer – and that’s where the process gets tricky.
http://tinyurl.com/ygw66eo

If you subscribe to our informative email, you know that we send it in the middle of the night. By testing, we learned that email messages sent before 9 a.m. EST dramatically lifted click-through rates for our list. Here are the key takeaways from our testing:
http://bit.ly/cLr7PL

[S]o, while it appears there is still at least some validity to the commonly held belief that special characters in the email Subject Line reduces deliverability, our research (this experiment plus two others conducted with different products and industries) suggests that when they serve to do so, these negative factors are dwarfed by the power [...]

This morning, I took one of the numerous bits of B2B spam that I received, and I replied to the sender. This time around, it was a staffing services company, looking to help me with all of my staffing needs. He’s ready and willing to help me with all of my staffing needs in the [...]

As Email Marketing Strategists at Bronto, part of our job is to coach clients on template design best practices and when to revamp that design once it’s gone stale or been used too often.
Here’s another idea: how about changing your design based on how long your subscribers have been receiving your emails? Do older [...]

Occasionally, Microsoft updates the list of key words and phrases that will trigger rejection by their spam filters.
It means that if you do not pay attention to them, your emails will automatically go into the recipient’s Junk folder. As a result, your email deliverability may decrease.
http://bit.ly/bV4T2j

[O]ur roundtable of research analysts will use your peers’ email messages to share transferable principles that you can use to improve the ROI of your email sends. To give you a firm understanding about what the MarketingExperiments methodologies are based on, we’ll begin the clinic with the below experiment.
http://bit.ly/byn4Qt

Calc{list}® extends the usefulness of your contacts through calculating lists, email automation and workflow. It does not replace your email or contact management software but gives you and your company a new way to benefit from your relationships.
This is a must see video:

I came across a great blog post by Kristen Gregory with Bronto “Simple Questions to Shape Your Holiday Marketing Plans”. She has compiled some great links and combined them with pertinent questions that may help your holiday campaigns.
One thing that struck me was that a holiday planning post should probably proceed the holiday by a [...]

 
For those of you who are contemplating or have started Permission Based (Opt-In) email marketing it can be a scary proposition; especially if you have a new or startup business. You know you’re doing it right by choosing Opt-in over blasting and spamming but *gulp* how do you build a nice plump email list quickly?
The [...]