Archive for the ‘email marketing’ Category

Calc{list} Named as a Top App for Constant Contact Integration

Posted by bob.lancaster on December 27th, 2010 under constant contact, email marketing, small business  •  No Comments

Constant Contact® Developer Challenge was a big hit! Developers from across the world submitted dozens of cool, innovative applications that work with Constant Contact’s online marketing services. The competition was divided into three categories, Social Media, Mobile and Contact Management with Kwanzoo taking the grand prize of $15,000. Bob Lancaster of Infusion Logic, LLC said [...]

Send Your Marketing Content to Med School (Ardath Albee)

Posted by Bob Lancaster on November 29th, 2010 under email marketing, marketing  •  No Comments

Much too often I hear B2B marketers say that their prospects already know they need the solutions their company sells. Quite frankly, if every prospect in your database isn’t beating a path to your door-check in hand-this belief is a costly delusion. Face facts. You know too much. Just as you know all the reasons [...]

No B2B Messaging Should Be Overlooked

Posted by Bob Lancaster on April 7th, 2010 under email marketing  •  No Comments

I’ll bet all of us have received the “do not reply” email. The one that gets sent based on a trigger asking you to do something, but only if you do so by following their process. The messaging is along the lines of – Click the link now if you want to talk to us [...]

Building Your Subscribers’ Profiles

Posted by Bob Lancaster on March 29th, 2010 under email marketing  •  No Comments

As email marketers, we often hear the answer “it depends” to all of our email marketing questions. That is not the case with segmentation. Segmentation works. And it works because it moves you from 1-to-many push messaging closer to a 1-to-1 conversation. http://bit.ly/bUaUu9

An Email Marketing Upgrade for 2010. Are You In?

Posted by Bob Lancaster on March 26th, 2010 under email marketing  •  No Comments

Fact is that most email marketing programs don’t work as well as they could, and many leave significant revenue on the table. Even simple segmentation can boost campaign results by 150% or more, in my experience. If there is a lack of targeting or too frequent mailings we have churn, subscriber fatigue, missed results, higher [...]

Email Marketing, Taking the mystery out of customer motivation

Posted by Bob Lancaster on March 9th, 2010 under email marketing  •  No Comments

It’s a little over-simplified, but an email marketer’s job is to get the right message to the right person at the right time to achieve a specific goal. Doing that means understanding what motivates subscribers to open a message and engage with your offer – and that’s where the process gets tricky. http://tinyurl.com/ygw66eo

How to find the right time to ask your customer to act

Posted by Bob Lancaster on March 4th, 2010 under email marketing  •  No Comments

If you subscribe to our informative email, you know that we send it in the middle of the night. By testing, we learned that email messages sent before 9 a.m. EST dramatically lifted click-through rates for our list. Here are the key takeaways from our testing: http://bit.ly/cLr7PL

Email Subject Lines, Do symbols hurt email marketing response?

Posted by Bob Lancaster on March 1st, 2010 under email marketing  •  No Comments

[S]o, while it appears there is still at least some validity to the commonly held belief that special characters in the email Subject Line reduces deliverability, our research (this experiment plus two others conducted with different products and industries) suggests that when they serve to do so, these negative factors are dwarfed by the power [...]

B2B Contact Databases Are Poor List Growth Sources

Posted by Bob Lancaster on March 1st, 2010 under email marketing  •  No Comments

This morning, I took one of the numerous bits of B2B spam that I received, and I replied to the sender. This time around, it was a staffing services company, looking to help me with all of my staffing needs. He’s ready and willing to help me with all of my staffing needs in the [...]

Should Your Email Template Evolve With Your Subscribers?

Posted by Bob Lancaster on February 25th, 2010 under email marketing  •  No Comments

As Email Marketing Strategists at Bronto, part of our job is to coach clients on template design best practices and when to revamp that design once it’s gone stale or been used too often. Here’s another idea: how about changing your design based on how long your subscribers have been receiving your emails? Do older [...]