Send Your Marketing Content to Med School (Ardath Albee)

Much too often I hear B2B marketers say that their prospects already know they need the solutions their company sells. Quite frankly, if every prospect in your database isn’t beating a path to your door-check in hand-this belief is a costly delusion.

Face facts. You know too much.

Just as you know all the reasons why purchasing your solution should be a no-brainer, that without your solution, your prospects will struggle longer and unnecessarily to attain the business objectives they desire, they don’t see it that way.

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