Archive for November, 2010

Send Your Marketing Content to Med School (Ardath Albee)

Posted by Bob Lancaster on November 29th, 2010 under email marketing, marketing  •  No Comments

Much too often I hear B2B marketers say that their prospects already know they need the solutions their company sells. Quite frankly, if every prospect in your database isn’t beating a path to your door-check in hand-this belief is a costly delusion. Face facts. You know too much. Just as you know all the reasons [...]