Email Marketing, Taking the mystery out of customer motivation
It’s a little over-simplified, but an email marketer’s job is to get the right message to the right person at the right time to achieve a specific goal. Doing that means understanding what motivates subscribers to open a message and engage with your offer – and that’s where the process gets tricky.
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on Tuesday, March 9th, 2010 at 4:40 pm and is filed under email marketing.
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