An Email Marketing Upgrade for 2010. Are You In?

Fact is that most email marketing programs don’t work as well as they could, and many leave significant revenue on the table. Even simple segmentation can boost campaign results by 150% or more, in my experience.

If there is a lack of targeting or too frequent mailings we have churn, subscriber fatigue, missed results, higher complaints, lower inbox placement, and slumped LTV. With a thoughtful, subscriber-centric content and contact strategy, we earn more sales and revenue, higher short term and long term response and value, stronger subscriber satisfaction and improved word of mouth.

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