1. Calibrate Your Content so You Don’t Misfire
One of the major causes of backchannel disasters is a mismatch between what audiences expect, and what you deliver. Make sure you match your audience expectations when you are planning your material by using Twitter to reach out to the followers who will be in attendance. Ask for their feedback. Query them about challenges they are facing that you can help resolve, case studies of how they tackled situations related to your topic, or suggestions of what you should be sure to cover.
