Should Your Email Template Evolve With Your Subscribers?

As Email Marketing Strategists at Bronto, part of our job is to coach clients on template design best practices and when to revamp that design once it’s gone stale or been used too often.

Here’s another idea: how about changing your design based on how long your subscribers have been receiving your emails? Do older subscribers really need to see your whitelisting instructions, online version links or huge logo every time?

Let’s talk it out (hat tip to Mark Brownlow of Email Marketing Reports for providing food for thought):

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