Archive for February, 2010

Should Your Email Template Evolve With Your Subscribers?

Posted by Bob Lancaster on February 25th, 2010 under email marketing  •  No Comments

As Email Marketing Strategists at Bronto, part of our job is to coach clients on template design best practices and when to revamp that design once it’s gone stale or been used too often. Here’s another idea: how about changing your design based on how long your subscribers have been receiving your emails? Do older [...]

Microsoft Outlook, Spam Words To Avoid In Your Emails

Posted by Bob Lancaster on February 25th, 2010 under email marketing  •  No Comments

Occasionally, Microsoft updates the list of key words and phrases that will trigger rejection by their spam filters. It means that if you do not pay attention to them, your emails will automatically go into the recipient’s Junk folder. As a result, your email deliverability may decrease. http://bit.ly/bV4T2j

Which email delivered the highest click-through rate?

Posted by Bob Lancaster on February 24th, 2010 under email marketing  •  No Comments

[O]ur roundtable of research analysts will use your peers’ email messages to share transferable principles that you can use to improve the ROI of your email sends. To give you a firm understanding about what the MarketingExperiments methodologies are based on, we’ll begin the clinic with the below experiment. http://bit.ly/byn4Qt

{ Email List Management Video }

Posted by Bob Lancaster on February 19th, 2010 under aweber, constant contact, email marketing, features, icontact, mailchimp, marketing, persona, swiftpage  •  No Comments

Calc{list}® extends the usefulness of your contacts through calculating lists, email automation and workflow. It does not replace your email or contact management software but gives you and your company a new way to benefit from your relationships. This is a must see video: