Archive for November, 2009

{ HAL: I’m sorry, Dave. I’m afraid I can’t do that. }

Posted by Bob Lancaster on November 25th, 2009 under small business  •  No Comments

In the movie 2001: A Space Odyssey the HAL 9000 was the most reliable computer ever made and controlled virtually every aspect of the mission. Does your business need HAL? Dave: Open the pod bay doors, HAL. HAL: I’m sorry, Dave. I’m afraid I can’t do that. Dave: What’s the problem? HAL: I think you [...]

{ Twitter Users Say List Up the People! }

Posted by Bob Lancaster on November 18th, 2009 under twitter  •  No Comments

Twitter lists are all the rage and bring lists of “people” into the mainstream. Many are predicting that it no longer matters how many followers you have but how often you appear in lists. So add me – @calcBob – to your list right now. Ok, stop looking at all your tweets and let’s continue… Categorizing [...]

{ How to Get Started with Persona-Based Marketing }

Posted by Bob Lancaster on November 11th, 2009 under features, marketing, persona  •  4 Comments

For many, the idea of creating customer personas seems to be feasible only for big time marketing experts with billion dollar budgets. Yet increasing numbers of in-house marketing managers and local advertising agencies are finding persona marketing more affordable and important than ever. Demographics like industry, location, job position, etc. have always been used to define [...]

Opt-In Email { Which comes first the Chicken or the BEgg? }

Posted by Bob Lancaster on November 1st, 2009 under constant contact, email marketing, icontact, mailchimp  •  No Comments

  For those of you who are contemplating or have started Permission Based (Opt-In) email marketing it can be a scary proposition; especially if you have a new or startup business. You know you’re doing it right by choosing Opt-in over blasting and spamming but *gulp* how do you build a nice plump email list [...]