{ Why Email Marketing Websites Fail at List Management – and what to do about it. }


FAIL!Let’s be honest here, if the ability to create contact lists and then add, edit and delete contacts constitutes “list management” then Windows Notepad could be a document management system! That is exactly the type of contact list management offered, even touted, by email marketing websites like Constant Contact®, iContact® and MailChimp®.

Sure Constant Contact and the others have substantially improved the quality of our contact lists by enforcing strict “Opt-In” email standards; and the email delivery feedback is fantastic! But what do we do with all that feedback?  Of course the Autoresponder has dutifully sent our new subscribers the ‘Welcome’ email but now what?

Should the new subscriber be added to any other lists? Should they be contacted by someone and if so who? Should they be placed in a particular marketing persona list or multiple lists?

What if you need to start a new campaign for all of the most recent subscribers plus contacts that responded to last year’s Presidents day sale but exclude the contacts that responded to last year’s Labor day sale? Are you starting to see the need for something more?

A contact list management system should make it easy to manage, compare and combine our contact lists. We need to work on lists as a team so it needs real-time collaboration too. Anything else? How about workflow to make sure everything gets done?

This is exactly the focus of calc{list}® with Passive Automation. It is the first and only program to focus on the problems and opportunities associated with contact list management.

I won’t go into the details or features of calc{list} today, but marketing professionals who are using email marketing websites, contact managers like MS Outlook or spreadsheets to manage contact lists need to stop right now and see what a true Contact List Management system can do. (next…)

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2 Responses to “{ Why Email Marketing Websites Fail at List Management – and what to do about it. }”

  1. Annie Cooley Says:

    I agree that it is essential in offering a contact list management tool to make it possible to easily compare and combine contact lists. I recently wrote a blog on how to better use excel as a list manager in effective way – swiftpage.wordpress.com. Swiftpage, another email marketing company, has utilized contact managers such as Excel, Outlook, ACT! by Sage, Sage CRM and Salelogix to better organize and deliver information to contacts. The drip marketing and Marketing Results tools allow the lists to be divided and combined as the target audience changes and reacts to the content sent via email.

  2. Bob Lancaster Says:

    Thanks for commenting Annie. I hope everyone gets to read your article “Excel- The Ultimate Email List Manager”. Swiftpage looks like a great way to keep in contact with your customers and build email campaigns. Your “Drip Marketing” looks very interesting too.


    I think your Excel blog was right on track:


    “For every campaign you send, survey results you receive, and every single call list you make, you can simply put each set of contacts and results into their own unique spreadsheet. This makes archiving and tracking down specific groups of people, just about as easy as it gets. Essentially creating your own intertwined library of what contacts go with which campaigns and which survey results.”


    You have described the problem well, but I think if you take a close look at calc{list} you will see it virtually obsoletes Excel as an option. In fact Excel’s purpose is doing “What if?” calculations for numbers which has little to do with lists of contact; but calc{list} was actually designed for managing lists of contacts and lets you calculate and do “What if?” with contacts! I like to say it lets you do “What Who?”.


    I think calc{list} would be huge step forward for Swiftpage’s Excel bound customers. Take a close look. There is nothing else like it…




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