{ Stop Using Spreadsheets for Email List Management! }


I recently ran across an excellent blog post by Annie Cooley at Swiftpage entitled “Excel- The Ultimate Email List Manager”. She said;

“No matter what type of CRM or contact database you use, Excel can play a crucial role in keeping your email contact lists and campaigns in healthy, working order.

For every campaign you send, survey results you receive, and every single call list you make, you can simply put each set of contacts and results into their own unique spreadsheet. This makes archiving and tracking down specific groups of people, just about as easy as it gets. Essentially creating your own intertwined library of what contacts go with which campaigns and which survey results.”

Annie’s article goes on to explain why email marketers need Excel to help manage their campaigns. Of course Annie, like most, has not yet heard about calc{list}®. And so the myth of “The Ultimate Email List Manager” continues on.

The problem is that Excel was designed for handling numbers and not people! Its claim to fame is letting you do “What If?” numeric calculations. How did it become the de facto standard for email lists?

Calc{list} was designed from the ground up to be a contact list management system. In fact, it lets you calculate contacts! I like to say it lets you do “What Who?” with contacts.

Performing list management in Constant Contact®, iContact and the others is simplistic and tedious at best. That’s why so many have turned to spreadsheets; yet they too struggle with list management.

In future posts we will explore how calc{list} makes it easy to organize, combine and automate email lists. It even assists your entire team with built-in collaboration and workflow; there really is nothing else like it.

So, it’s now time to thank Excel with a nice gold retirement watch and move on to a truly professional contact list management system.

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4 Responses to “{ Stop Using Spreadsheets for Email List Management! }”

  1. Annie Cooley Says:

    How would you compare yourself to our other integrated list managers including ACT! by Sage, Saleslogix and Sage CRM without the use of Excel? Can calc{list} go hand and hand with them?

  2. Bob Lancaster Says:

    Hi Annie,


    Thanks for your question. While I’m not intimate with each of those applications I can assure you they are nothing like calc{list}. In fact, we have applied for a patent on our calculating lists.


    Calculating lists are the key here. We need to stop thinking of contact lists as a stagnant list of names with a title. With calc{list} you can easily combine lists and add logic that calculates to create new lists. Additionally, a calc{list} can be dynamic. This means that if you change one list many other lists may automatically be updated, hence dynamic.


    Once you begin to reflect on dynamic calculating lists you’ll be astounded by the work they can save and the possibilities that extend even outside of email lists management.


    All the applications you mention are great products and calc{list} would be a great addition to anyone using them and Swiftpage. Calc{list}’s calculating lists lets you leverage contacts and lists like never before.


    Take a look at our Into video: http://www.calclist.com/tour/quick-tour.html

    You can contact me directly: blancaster —> calclist.com

  3. Jane N. Strickland Says:

    Hej. Thank you for the helpful contribution. It sounds interesting. e-mail is a legitimate means of communication. I prefer to use Outlook as my email client and with the help of Email Sorter Wizard, an Outlook add-on, I organize all my email with ease. Your approach is fresh and new.

  4. Bob Lancaster Says:

    Thanks for the complement Jane! The good news is calc{list} does not replace Outlook or Email Sorter. It just makes managing contacts and mailing lists much easier and more powerful. So use calc{list} to automate email marketing campaigns and Outlook and Email Sorter can handle the replies.

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