Archive for October, 2009

Organize! pt. 2 { Three Core Lists Every Email Campaign Must Have }

Posted by Bob Lancaster on October 28th, 2009 under email marketing, features  •  No Comments

  (Part 1) Now that we have created our Triple Core Lists (TCL) and used calc{list}’s outline list type to organize our  “New Product” campaign let’s prepare for our second mailing. Right off the bat we know we want to use our first email’s TCL to split this next mailing into two relevant messages; one [...]

Organize! { Three Core Lists Every Email Campaign Must Have }

Posted by Bob Lancaster on October 23rd, 2009 under email marketing, features  •  No Comments

  After every email you send it is essential that you capture and evaluate to whom the emails where sent, who opened them and who didn’t open them. I call these the “Triple Core Lists” because these lists will help your follow-up emails offer greater value and relevance. In short, you need to engage and [...]

{ How a Calculating List of Contacts Works }

Posted by Bob Lancaster on October 20th, 2009 under features  •  No Comments

  You’ve probably never thought about calculating contacts but you do it all the time! Let’s say you’re going to have a meeting. In your head you think; I need to invite Sam and Jill from Marketing, in Engineering I want Mike but definitely not Nick, and finally Matt, Tammy and Sue from production. There, [...]

{ Stop Using Spreadsheets for Email List Management! }

Posted by Bob Lancaster on October 15th, 2009 under email marketing, swiftpage  •  4 Comments

  I recently ran across an excellent blog post by Annie Cooley at Swiftpage entitled “Excel- The Ultimate Email List Manager”. She said; “No matter what type of CRM or contact database you use, Excel can play a crucial role in keeping your email contact lists and campaigns in healthy, working order. For every campaign [...]

Ready… FIRE! #3 { There’ll be no targets missed on my watch! }

Posted by Bob Lancaster on October 12th, 2009 under email marketing  •  No Comments

  (Part 1, 2) So, our goal now is to create two lists, one that targets only the 70% who love jellybeans and another for the 30% who hate jellybeans. First we’re going to build the {Jellybean Haters} list. We’ll start by importing the contacts that opened the original email into a list called {Opened [...]

Ready… FIRE! #2 { Oh, you found Persona lists to help your AIM }

Posted by Bob Lancaster on October 12th, 2009 under email marketing, persona  •  No Comments

  (Part 1) At this point let’s assume that we have done our due diligence and developed personas for various customer types. Now we will create lists with names that match our personas and enter the appropriate contacts into those lists. Typically these contacts are imported from the email marketing system or other sources like [...]

Ready… FIRE! { Oops, your email marketing campaign forgot to AIM }

Posted by Bob Lancaster on October 10th, 2009 under constant contact, email marketing, icontact  •  No Comments

  Yep, forgetting to aim can cause you to shoot yourself in the foot. It’s easy to get caught up in the technology features of email marketing systems like Constant Contact® and iContact®. Sure, they make it real easy to send professional emails, newsletters and surveys but this can distract you from focusing on the [...]

{ If iContact you and keep in Constant Contact do I look like a MailChimp? }

Posted by Bob Lancaster on October 9th, 2009 under constant contact, email marketing, icontact, mailchimp  •  No Comments

  Email marketing has come a long way over the last few years. Gone are the days when a business could just purchase a list of contacts and blast their sales pitch to everyone. Sending any unsolicited email today gets you quickly labeled as a spammer. It’s not just about sending thousands of emails anymore. [...]

{ Why Email Marketing Websites Fail at List Management – and what to do about it. }

Posted by Bob Lancaster on October 9th, 2009 under constant contact, email marketing, icontact, mailchimp  •  2 Comments

  Let’s be honest here, if the ability to create contact lists and then add, edit and delete contacts constitutes “list management” then Windows Notepad could be a document management system! That is exactly the type of contact list management offered, even touted, by email marketing websites like Constant Contact®, iContact® and MailChimp®. Sure Constant [...]