{ Some are Naughty and Some are Nice }
Some are naughty and some are nice. But some have been very nice!
Every year there are those who stand out as giving me more than I can repay. Sometimes they are small efforts and sometimes large but in the end the people on my list have somehow made our company and products better.

Ardath Albee – Marketing Interactions: Ardath is the CEO of her firm and is a B2B Marketing Strategist. I have had the pleasure of talking with her and gaining insight into my own marketing approach. Her first book called eMarketing Strategies for the Complex Sale was recently published. I have found it very informative. Be sure to check it out. Thanks Ardath!
Norma Bartruff – FAHE: Norma is the Office/Benefits Manager at FAHE an award winning nonprofit organization which provides access to capital that creates housing and promotes community development in the Appalachian area. Norma has given me insight into the benefits calc{list} can bring to nonprofits and her enthusiasm helps keep me motivated. Thanks Norma!
Jeff Ginsberg – The eMail Guide: Jeff is the Chief Email Officer at The Email Guide and The Email Company with over 10 years experience in the email marketing industry. Jeff has helped me understand the email marketing arena better and has helped me shape our marketing effort. Thanks Jeff!
Kevin Halbleib – Crown Packaging: Kevin is an Industrial Packaging Specialist and puts the “Pro” in Sales Professional. He really knows how to take care of the customer and becomes one of the team. Kevin is helping me understand the needs of a sales force and has strengthened my understanding of the value of contacts in an organization. Thanks Kevin!
Paula Hanson – Dean Dorton Ford: Paula is a Partner and the Director of Tax Services. DDF is a full-service accounting and business advisory firm. Paula helped me reach out to other professionals and taught me how to sharpen my networking skills. Thanks Paula!
Mike Lancaster – Noshok: Mike is the Engineering Manager and holds three patents in the pressure valve industry. Mike has helped me work through some patent issues for calc{list} and has been very encouraging of the entire calc{list} project. Thanks Mike!
Anne McEwen – Dean Dorton Ford: Anne is the Marketing Director and is tasked to get the word out about all the professional services DDF provides. Anne has shown me the everyday stresses and needs of a marketing department and how contact lists are a vital part of the marketing equation. Thanks Anne!
Jason Miller – Dean Dorton Ford: Jason is a Partner and the Director of Technology Consulting. He has built a thriving business technology extension to DDF that services small to midsized clients. Jason has shown me the key to success is to listen closely to your clients and the people around you. Thanks Jason!
David Pitts – Classic Graphics: David is the President and Co-Founder. He built his business from the ground up through great service and a keen eye towards changing the way the printing and graphics industry perceives itself. David keeps me aware that hard work can payoff for even the smallest startup. Thanks David!
Craig Rouse – LexNet, Inc: Craig is the Founder and Owner. He has built a great technology firm that provides service, support and training across multi vendor platforms to solve real business problems. Craig has been instrumental in helping us find clients for calc{list} and has advised me on many business issues. Thanks Craig!
Thanks to all and to all a good night!
I came across a great blog post by Kristen Gregory with Bronto “
In the movie 2001: A Space Odyssey the HAL 9000 was the most reliable computer ever made and controlled virtually every aspect of the mission.
Smart marketers are using niches and personas to tailor their message to the specific needs of customers through relevant conversations. Personas extend beyond demographics. They define the characteristics, current conditions and influencers of your audience. Ultimately personas give us a way to recognize and talk the “language” of the many types of people that our products or services can help.




For those of you who are contemplating or have started Permission Based (Opt-In) email marketing it can be a scary proposition; especially if you have a new or startup business. You know you’re doing it right by choosing Opt-in over blasting and spamming but *gulp* how do you build a nice plump email list quickly?
Now that we have created our Triple Core Lists (
After we do that let’s create a new list called {Sent – Email #1 – Opened} and drag our original {Opened} list from #1 email into it. Now when it recalculates it has the same contacts as {Opened}. Effectively we have created a second list to rename
To finish #2 email’s TCL we drag and drop {Sent – Email #1 – Opened} into our container list {Email #2 – More New Features}. Whenever we return to our {Email #2 – More New Features} list in the future we will quickly see that we sent the email to people who opened Email #1.
So to set up our #3 email’s TLC we go through the same process as we did for #2’s but this time we use the {No Action} list instead of the {Opened} list. Our {Email #3 – New Revised} list will always show us that we sent the email to people who did NOT open Email #1.
Of course, the branching process doesn’t stop here. We need to capture the final TCL of the 2nd & 3rd emails when the results are in. Even if we don’t want to continue with this specific email campaign, the TCL may contribute to a future campaign.
Let’s put calc{list}’s
Now we need a container list for our Triple Core Lists. Create a new list but this time create an “Outline” list which does NOT calculate contacts. It is used to store and organize other lists. Let’s name it after the email we sent {Email #1 – All New!} and drag the TCL’s into it.
Let’s add one additional list so we can organize and manage our entire campaign. We’ll create another outline list called {New Product Campaign} and place the {Email #1 – All New!} inside. So as our campaign progresses we will continue to add TCL for each email we send.



I recently ran across an excellent blog post by Annie Cooley at Swiftpage entitled “